Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. The PGA Tour front office perennially makes tweaks to the its ...

The PGA Tour can feel your eyes rolling. For all its (sometimes) stodgy corporate might, the Tour doesn’t need new chief marketing officer Andy Weitz to know that Friday morning’s news — announcing ...

When Nick Stubbe gets on the course at East Lake Golf Club in Atlanta ahead of the Tour Championship, his goal is somewhat simple. “We just gotta birdie one, as long as we birdie one, you know, kind ...

If one Creator Classic is good, then isn’t three better? At least, that’s the PGA Tour’s thinking. On Wednesday morning, the Tour announced its influencer golf tournament series will expand to three ...

YouTube golf is coming to the PGA Tour. In a first-of-its-kind event, golf influencers will take center stage on the eve of the Tour Championship. Dubbed “space camp” for YouTube golfers, the Creator ...

First-of-its-kind event to be streamed via the PGA TOUR’s YouTube channel, Peacock, ESPN+ and on PGA TOUR FAST platforms ATLANTA – For the first time, the most popular golf creators from around the ...

The Tour is partnering with Pro Shop on the creator series, a series of competitions for gold creators connected to Tour events. By Alex Weprin Senior Editor Can YouTube creators drive more interest ...