An advert for the breakfast cereal Special K has been banned after it was found to mislead customers about the number of calories in a typical bowl.

AN ADVERT for the breakfast cereal Special K has been banned after it was found to mislead women about the number of calories in a typical bowl.

A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 ...

AN advert for the breakfast cereal Special K has been banned after it was found to mislead people about the number of calories in a typical bowl. Manufacturer Kellogg's was rapped by the ...

An advert for Special K has been banned for misleading women on a diet about the number of calories in a typical bowl of the breakfast cereal. The advert boasted that eating one bowl would come in ...

Kellogg's yesterday announced that it is to ditch its Special K slender models for the first time in 25 years in favour of plus-sized 'real' women.

Adverts describing Special K cereal as “full of goodness” and “nutritious” have been banned in the UK, after the advertising watchdog found the claims could not be adequately backed up.

A Special K advert boasting that a bowlful of the cereal contained just 114 calories has been banned by the ASA for failing to take into account the milk – which would add up to 122 calories to ...