Magic Star, Sony Music’s children’s and family entertainment label, is collaborating with Smyths Toys for a recording deal and brand partnership for Smyth’s children’s character Oscar. The agreement ...

Smyths Toys recreated Beyonce’s ‘If I Were A Boy’ into ‘If I Were A Toy’ for their latest 40-second advert. The main character, called Oscar, imagines what life would be like if he was a toy for a day ...

There is now just over a month to go until the release of the new Toy Story movie and Smyths Toy Superstore are getting in the mood nice and early with a giveaway that should take fans of the famous ...

Today, Smyth Toys operates 124 stores in England, Scotland and Wales. The directors for the UK unit state that the 2% or ...

The increased sales are on the back of bumper sales of best-sellers, Lego, Nerf Guns, Paw Patrol, Disney’s Lilo and Stitch ...