Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a brighter new look featuring a refined wordmark and fresh icon design, the new ...

One of the staple drinks that defined our British childhood was Ribena. There was nothing like getting home from school, having a snack and watching TV while washing it down with a glass of the ...

Add Yahoo as a preferred source to see more of our stories on Google. A first look at the new paper straw. (Ribena) Ribena will become the first major UK juice drinks brand to trial paper straws on ...

The maker of Ribena Tooth Kind will today go to the high court to challenge an Advertising Standards Authority ruling that it made misleading claims about the product. Drugs giant SmithKline Beecham ...

FURIOUS customers have blasted Ribena for changing its recipe – claiming it now tastes like “drain cleaner”. The Suntory Group, which makes the soft drink, cut its sugar content by half last month ...

As the sugar tax consultation looms behind the scenes, The Drum catches up with Ribena's senior brand manager Emmeline Purcell to find out about its latest digital campaign for Ribena Light and what ...

Household juice name Ribena is moving out of its conventional beverage segment into the healthy snacking arena with a new jelly innovation. Ribena has been on a roll in breaking out of the traditional ...

When Carolyn Jensen was woken up in the middle of the night by the sound of a loud pop-like bang, she was confused, frightened and went to investigate. The 61-year-old found herself walking on a ...

Ribena is launching a new creative platform in a bid to “future proof” the brand amid declining juice sales. The 81-year-old juice brand is repositioning itself to focus on its heritage with a new ...

Tesco has announced that small cartons of Ribena – that underwhelming soft drink of childhood – will be banned from stores in an effort to curb rising rates of childhood obesity and type 2 diabetes.

Ribena have been blasted by loyal customers for changing their recipe. The Suntory Group, who create the popular soft drink, made drastic changes to the blackcurrant squash in February in a bid to ...