Forbes

I Tried Pattern Beauty’s Haircare Line On My 4b Hair: Here’s What Happened

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...
Essence

25 Years Later, "The Girlfriends" Cast Reunites Over PATTERN Hair Cocktails

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...
Business Wire

PATTERN Beauty Launches at Macy’s, Expanding the Retailer’s Growing Haircare Portfolio

Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...
Harper's Bazaar

Pattern by Tracee Ellis Ross Is Bringing Your Favorite Girlfriends Back Together

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...
irblog.prnewswire.com

Pattern Closes $52M Series A Funding to Expand its Global Ecommerce Platform for Brands

SALT LAKE CITY, Aug. 11, 2020 /PRNewswire/ -- Pattern, a leading global ecommerce partner with 18 global locations, today announced that it has closed its first round of outside funding—a $52M ...
Forbes

The Science Behind Pattern Interrupt

What is Pattern Interrupt and Why Should you Care? Pattern interrupt is an extremely effective technique in sales that can change behaviors, assumptions, opinions and decisions in an instant, as it ...