D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

Paramount has fired its longtime media agency of record in a cost-saving move as its proposed merger with Skydance Media continues to gestate. The abrupt change comes as Skydance and its private ...

Paramount Global has parted ways with its longtime media agency of record WPP Media, media networks have reported. This is said to be a cost-cutting move even as the company’s proposed $8 ...

Paramount Global’s chief financial officer Naveen Chopra is exiting the media giant to pursue other opportunities, the media ...

eMarketer Media Dynamics president Edward Papazian points out that most buyers would be unwilling to make a change ... with 11 agency groups and more than 1,000 advertisers. “Paramount was ...

The Federal Communications Commission has begun discussing with Paramount Global ... need to take to secure the agency’s approval of its merger with Skydance Media, according to people close ...

Reps from Paramount, Skydance and WPP Media declined to comment ... On a matter as consequential as the change of agency, sources indicated to Deadline, Skydance and RedBird could have been consulted ...

The agency change was announced amid the uncertainty and angst of the government scrutiny of Paramount’s long-planned merger with Skydance Media. It stunned many staffers inside the company in ...

The agency change was announced amid the uncertainty and angst of the government scrutiny of Paramount’s long-planned merger with Skydance Media. It stunned many staffers inside the company in part ...