The tourism industry welcomed 75.3 million visitors to Central Florida in 2024 and those paying guests spent about $59.9 billion here, said Adam Sacks, president of Tourism Economics.

The tourism group announced its “City Break” campaign, set to launch Sept. 15 and run through Nov. 15. The initiative will ...

Leu Gardens and wander the nearly 50 acres of lush greenery just minutes from the heart of Orlando.For many, Orlando is synonymous solely with theme parks. And while the city is home to more major ...

The Magic of the Mouse: A Dole Whip with finger of scotch served in a collectible plastic cup with ears. Costs $400 and you stand in line outdoors with no shade for three hours to get one and it’s ...

For the third year in a row, lawmakers funded Visit Florida with $80 million during the next year, to develop advertising campaigns to persuade people to come not only to the big attractions around ...

In 2019, before the pandemic, overseas travelers accounted for 7.4 percent of Florida visitor totals and Canadians were at ...

Read full article: Orlando lawmaker’s tourism tax reform now part of Florida Senate tax package Read full article: Will Trump’s tariffs impact Florida’s tourism industry? Here is what we know The ...

Florida has broken another tourism record, welcoming 34.4 million visitors in the second quarter of 2025, according to new figures announced by Gov. Ron DeSantis.