Recently, McLaren has tried to push the narrative that the new logo introduced for 1997 was inspired by “the vortices” funneling off the rear wing of its Formula 1 car.

McLaren's first logo featured a combination of multiple text elements and images. It included a green and white checkered flag symbolizing the finish line, a silhouette of a McLaren F1 car, a Kiwi ...

Ever Wondered Where Does McLaren’s Logo Actually ... The tobacco company was largely responsible for bringing Ron Dennis‘ and Bruce McLaren’s firms together to form the F1 racing team we ...

The original McLaren logo was a kiwi bird native to New Zealand. It was replaced in 1980 by a McLaren ‘swoosh,’ but the original kiwi logo sits on this year’s McLaren on the DRS actuator ...

McLaren Racing and the B2B work management platform Smartsheet have a sponsorship deal into an opportunity to raise awareness of the creative industries UK-nonprofit Steam Co.

The 5-spoke Le Mans wheels with blue/red center caps are a tribute to the F1, hiding gold brake calipers with a red McLaren logo. The latter can be the standard braking kit or the optional track kit.

Formula 1 cars having the ability to change their livery while out on track sounds like a marketer’s dream and a commentator’s nightmare. Teams might replace a sponsor’s logo in a particular ...

18 McLaren MCL38 Celebration Edition models will be built, and each will feature carbon fiber bodywork from a 2024 MCL38 Formula 1 race car. Each is also signed by drivers Lando Norris and Oscar ...

McLaren celebrates its 2024 F1 Constructors’ Championship with the MCL38 specials. Only 18 units of the MCL38 editions will be produced, split between the Artura and 750S.