iSpot plans to grow revenue by 50% in 2021 and increase investments in its technology while adding more employees.

iSpot buys DRMetrix, makes another acquisition to fuel growth of TV ad measurement platform by Taylor Soper on October 11, 2021 at 8:47 am ...

Growth of D2C and direct-response advertising has been rising dramatically, according to iSpot.tv, with brands accounting for 4.45% of all impressions served and 4.21% of estimate TV spend in 2021.

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of ...

iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, has announced the acquisition of DRMetrix, a real-time TV ad measurement company ...

iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of TV and video ...

iSpot.tv has acquired Ace Metrix, a specialist in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and ...

This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...

ISpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming-video ads, has received a $325 million investment from Goldman Sachs Asset Management ...