The Hive has created new graphics for the ITV1 festive season. The network logo's blue and yellow blocks transform to become animated 'fairy-light characters' that flick around the screen. The CGI ...

Ahead of the launch of ITVX, the UK’s freshest new streaming service, ITV’s channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching ...

ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television ...

The ‘swipe’ motion of the channel logos is a device reflected across all of the refreshed on-screen presentation, creating a cohesive feel for our channels. Three locations launch on November 15th, ...