DUBAI, UAE, May 5, 2026 /PRNewswire/ -- Huda Beauty launches Easy Bake Intense Eau de Parfum, marking a bold new chapter for the brand and its founder, Huda Kattan. Having built one of the most ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty ...

Though summer tends to be a quieter period for makeup brands’ earned media value overall, data from CreatorIQ shows Huda Beauty is bucking the seasonal slowdown. The brand’s EMV, a measurement of ...

Huda Beauty is bringing back this popular product in a richer and more intense version, "designed to leave a noticeable, all-day trail." ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If you haven’t heard of ube before, here’s a quick breakdown: Ube, also ...

Huda Kattan is currently facing backlash for sharing a controversial, antisemitic theory that claims Israel is responsible for wars and terrorist attacks. In July, the Huda Beauty founder repeated ...

Huda Kattan is back in the driver’s seat of her eponymous beauty brand — and she’s got a new roadmap. After working behind the scenes for the past couple of years, Kattan is hoping that by resuming ...

I’ve realized I put a lot of pressure on my foundation. It needs to be really lightweight but offer decent coverage. It should *look* natural but definitely not show my natural skin and its problem ...