Recent changes to Facebook's advertising options leave advertisers with four main choices. Let's take a look at the differences between the four and some suggestions for how and when to use them.

Your competitors' social advertising strategies provide insight for your own campaigns. Here's how to use Facebook Ads Library to get a leg up.

What are some ways that you use the Facebook or other social advertising platform to market your brand? I would love to read your responses in the comments section below.

Facebook ads + $200 and great targeting = awesome hires! This article was originally published on the WordStream blog, it’s reprinted with permission: How to use Facebook Ads to recruit top talent.

Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments.

How to Use Facebook as a Merchant. Using Facebook for business is not just a way to network with other merchants. You can use the site to promote your brand to a wide audience and increase your ...

Thousands of brands use Facebook Ads to run successful lead generation campaigns, and it’s all down to a deep understanding of their audiences.

How to Use Facebook in Your Organization. Facebook is a social media platform by which organizations can leverage strategic advertising, personal friendships, professional relationships and ...