Hasbro’s first attempt at getting into the movie business was marred by a baffling act of self-sabotage: killing off robot in disguise Optimus Prime in the middle of his feature-length debut. The red, ...

In its 30 years and counting of existence, Magic: The Gathering also inspired a plethora of content, including video games, comic books, and novels. But despite a long-held desire from fans to see ...

The goal is to kick things off with a movie before expanding to TV, ala Legendary's 'Dune' franchise. By Aaron Couch Film Editor Hasbro Entertainment is conjuring up a universe based on its Magic: The ...

A live-action cinematic adaptation of My Little Pony is currently in development at Amazon MGM Studios and Hasbro Entertainment. Notably, My Little Pony is a franchise that originated as a toy line in ...

“Magic: The Gathering,” the trading card game played in basements around the globe since 1993, is set for major film and TV adaptations from Legendary Entertainment and Hasbro Entertainment. The toy ...

Netflix has a massive streaming business, but has struggled to monetize its intellectual property in other ways. Both Hasbro and Mattel will make a wide range of toys and other products for Netflix.

Hasbro's CEO has revealed that the company currently has 45 to 50 feature film and TV shows based on its popular toy ...