Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without ...

These funny reviews didn’t just rate a product—they accidentally became its best advertisement. From barber shops to novels, these hilarious takes from real buyers are funnier (and more persuasive) ...

Not that long ago, the greatest marketing email ever written popped into my inbox from BARK, a New York-based company. Its BarkBox and BarkShop brands sell dog toys and treats to the dog-obsessed. The ...