Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

If you haven't worn makeup for a while, these multitasking, easy-to-apply e.l.f. Cosmetics products will help you ease back into your routine.

Since my initial brown mascara road-test, I've found that when worn with a little cream blush, the e.l.f. Cosmetics Hydrating Camo Concealer ($6), and some lip balm, brown mascara helps me achieve ...