Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel ...

Direct marketing channels vary depending on the business and the target market and can include traditional postal mail, telemarketing, direct email marketing and point-of-sale register marketing.

If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at ...

The use of direct email marketing campaigns allows business owners to reach a vast audience at a fraction of the expense of traditional methods.

Comparing them side-by-side as stand-alone channels, there are two big questions to answer: How much does it cost? And does it actually work?

Trying to determine the value of an email list member? MarketingProfs provides insights that will help you decide list worth for your email marketing program.

Email Marketing - Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are ...

Here are some email threats and opportunities to consider that may impact your business. Email Threats Let's start with the issues you'll need to address when leveraging this marketing tactic.

A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports.