Apple TV+'s rebrand might seem silly
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Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...
The erasure of Apple TV’s “plus” is a neat little metaphor for the contraction of streaming in general. Last year, the ...
Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant ...
Apple says it’s given the streaming service a ‘vibrant new identity.’ ...
Apple is rebranding its Apple TV+ streaming service to just Apple TV, simplifying the naming scheme across its streaming ...
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