Connected TV pertains to any premium video content that comes to devices connected to the Internet, including Smart TVs, streaming devices such as a Roku or Amazon Fire TV Stick, video game ...

The TV industry needs to establish interoperability between legacy linear and connected television, which will streamline ad spend across both channels.

The Insignia Connected TV is a competent television for the money, but the TiVo interface detracts from rather than adds to the experience.

A major component of this approach is the connected "smart" TV, which is a television with network connectivity that offers access to a range of services beyond linear broadcast.

LRG identifies connected TV devices as smart TVs, stand-alone streaming devices, connected video game systems and/or connected Blu-ray players. The 80% mark is up from 74% in 2018. As far as viewing ...

DURHAM, N.H.—New consumer research from Leichtman Research Group, Inc. (LRG) highlights the importance of connected TV devices in the TV landscape, with 46% of all American adults watching video each ...

Connected TV is relevant for gaming in two essential ways: as a marketing channel and as a platform - and the impact is measurable.

The Connected TV Market was valued at USD 85.4 billion in 2024, and is projected to reach USD 186.4 billion by 2034, rising at a CAGR of 8%. This steady growth is fueled by the surging popularity ...

Driven by streaming services and technological advancements like 4K/8K resolution and AI, the Connected TV market thrives on high-speed internet expansion and smart home integration. Key regions ...

With the Connected TV (aka CTV) market is in a constant state of flux, how is an educated consumer to keep up?