“Bringing a sense of flow to everyday life.” The story behind the LEN COFFEE logo

LEN COFFEE has a new logo.Sourcing coffee beans, roasting them, packing them into bags, and delivering them to customers one by one.As we continued this process, we began to feel that we wanted to ...
Business Insider

An owner of Russia's rebranded Starbucks says it's a 'totally different' brand — even though its logo and menu are eerily similar to the American chain's

An owner of Russia's rebranded Starbucks has said it's "totally different" from the American brand — despite eerie similarities between their logos and menus. Starbucks closed its 130 Russian stores ...
Fast Company

Seattle’s Best Coffee Logo Is a Blend of the Bland

In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo ...
fastcasual

PJ's Coffee updates logo, decor

PJ's Coffee has a new brand identity, including its first logo refresh in more than a decade, according to a company press release. The new logo has a deep purple tone that celebrates craftsmanship ...
Wall Street Journal

Starbucks Drops Coffee From Logo

Starbucks Corp. unveiled a new logo Wednesday as it prepared to celebrate its 40th anniversary and focus on becoming more of a consumer packaged-goods company.