For certain sectors of the industry, working with corporate branding colors is a critical aspect of the job. In Part 24, I ...

Earlier this month, the Pantone Color Institute announced its Color of the Year for 2025, Pantone No. 17-1230 Mocha Mousse – a cozy, warm ...

For brands to be successful, they must reinforce to their potential customers that their audience is important to them.

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

When using colors in digital application, be mindful of accessible color combinations. Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university ...

Adapted from "True Colors: Using Color to Build Your Brand," a previous MarketingProfs article (August 2004) by William Arruda. As a marketer, you are likely aware of the psychological impact of color ...

The important thing to remember is that UB Blue and Hayes Hall White should be the predominant colors overall. When viewing all the pieces the university creates and applying the “squint test” to the ...

In today’s competitive landscape, color repeatability, quality, and accuracy are essential for preserving brand reputation and fostering customer trust. As businesses navigate a saturated ...

In the crowded digital marketplace, your app's brand is its most powerful differentiator. Branding goes far beyond a simple ...