Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, ...

Bing Ads announced that in response to Google AdWords expanded text ads and Bing Ads being able to import Google AdWords campaigns, Bing Ads too will support expanded text ads. Bing said "recently ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

In the fourth quarter of 2014, Yahoo/Bing saw its highest paid search market share since the Search Alliance was formed back in 2008: Yahoo/Bing now has a 26% market share, compared with Google’s 74%.

The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. In response to Google AdWords’ roll out of Upgraded URLs, Bing Ads will soon be ...

While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...

Every company presumably wants its listing at the top of the results page for a Google or Bing search. It is a powerful position if you’re selling a product or service. Imagine that someone is ...

However, in super-competitive markets, clicks can get much pricier. Let’s take a look at some of the most expensive keywords in AdWords and Bing to give you an idea of how much a click can cost if you ...