To Fleck, however, “Jealous Boyfriend” not only defies the social norms of ASMR, it’s also problematic. The comments on the video echo her sentiment.

A new online video genre provides the “brain tingles” of ASMR with a caring, doting boyfriend to tuck you in at night.

There are apparently ASMR videos for role-playing with a fictional boyfriend These videos straddle the line between creepy and cute.

Owen Dennis Riley, a home-schooled Christian student from outside Savannah, Georgia, turned to making ASMR videos while bored and somehow became a bona fide Internet celebrity.