But from the moment media members arrived at NBC’s NBA media day on Monday in Stamford, Conn., Roundball Rock was essentially ...

Under a new media rights deal, the NBA will return to NBC's peacock-branded airwaves for the first time since 2002.

Up to 100 NBA regular-season games will air on NBC and Peacock, NBCUniversal’s streaming service, on Sunday, Monday, and Tuesday nights.

NBA legends Carmelo Anthony, Vince Carter and Tracy McGrady said they're looking forward to working at NBC Sports' HQ in ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated for broadcast across NBC and Peacock. At the company’s 30 Rockefeller Plaza ...

The Oct. 6 edition of the SBJ Media newsletter features a look at NBC's Media Day for the return of the NBA and the expected ...

May 13: Naismith Basketball Hall of Famer and eight-time NBA All-Star Vince Carter, who played a record 22 seasons in the NBA ...

Veteran Sports Illustrated NBA Writer Will Provide Breaking News Video Content Across NBC Sports Digital Platforms ...

Making the NBA All-Star Game interesting has been a constant challenge for Commissioner Adam Silver. Here's the new format ...