The NCAA Tournament has always been a time for underdogs and Cinderella stories to shine, but NIL and the transfer portal ...

For the first time since the NCAA tournament expanded to 32 teams in 1975, every team that advanced to the Sweet 16 hails ...

There are no Cinderella teams in this year’s NCAA Sweet 16 for the first time in decades. Fans are blaming NIL. Here are the ...

The No. 7 seed UCLA Bruins failed to find the required upset victory over the No. 2 seed Tennessee Volunteers in last weekend ...

As March Madness tips off, brands are racing to capitalize on the tournament spotlight—inking Name, Image and Likeness (NIL) ...

The lack of upsets in this year’s tournament has an upside: outstanding second-week matchups.

By forcing OT in the Kansas State women's basketball March Madness game against Kentucky, Serena Sundell got a nice NIL ...

On Monday’s episode of “First Take,” Stephen A. Smith offered a rare take about college basketball, discussing a topic that ...

With the ballgown on, the carriage and horses in tow, Colorado State was ready for its Cinderella moment. The Rams were ...

But in 2025, it’s also become the most valuable marketing platform in college sports. Thanks to Name, Image, and Likeness ...

McNeese State may have lost the NCAA Tournament, but Amir "Aura" Khan won, going from unknown student manager to viral ...

The NCAA pulls in about a billion dollars each year in revenue from the tournament from media rights fees, ticket sales, ...