But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

Cinema United, a trade organization formerly known as the National Association of Theatre Owners, called on Tuesday for a minimum 45-day window of exclusivity for all films to help boost box ...

For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about military alliances, treaties and other global ...

"We have the ability to give the experience of 35mm, 70mm, 16mm... We care about it." Theater association Cinema United has ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates not just the “Theatre Owners” of NATO but also the employees at ...

By Pamela McClintock Senior Film Writer For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about ...