Once a $4 billion apparel juggernaut, Allbirds will rebrand as NewBird AI, a “GPU-as-a-Service” company. Hey, if you can't beat ’em, join ’em.

Allbirds, the eco-friendly shoe brand that was once a Wall Street darling and found its way onto the feet of tech CEOs and movie stars, is pivoting to artificial intelligence

The Allbirds AI pivot is prime meme fodder — and social media did not disappoint.

It was quite the shocker to see shares of former Silicon Valley-loved footwear firm Allbirds (NASDAQ:BIRD) skyrocketing as much as 800% or so at its high point on Wednesday before closing quite a bit lower.

Allbirds rebrands as AI infrastructure provider NewBird AI after selling shoe business for $39M, triggering wild stock swings before reality hit.

Allbirds' plan won't be easy to pull off. It needs more money, expertise, and relationships with hyperscalers.

NEW YORK (AP) — Allbirds, the eco-friendly shoe brand that found its way onto the feet of tech CEOs and movie stars before falling on hard times, is pivoting to artificial intelligence.

Sneaker brand Allbirds to shift focus to AI compute infrastructure, as acquirer American Exchange Group will still sell Allbirds-branded product.