News

WhatsApp is officially getting ads – and I’m worried it’s a slippery slope from here
WhatsApp is finally getting adsThey'll appear in the Updates tab, integrated with Statuses and ChannelsRegular chats won't be ...
Marketing Dive7h
Sociable: WhatsApp launches ads in status updates, channel subscriptions
While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
ABP News on MSN4h
WhatsApp Breaks Its No-Ads Pledge: Status Screen To Get Advertisements. How They'll Work
For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...
WhatsApp adds discovery tools, ads, subscriptions
WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...
WhatsApp introduces ads, fulfilling a plan its cofounders hated so much they left over it
The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...
CNET on MSN1d
Meta's AI-Powered Ad Machine Is Coming for WhatsApp Next
In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...