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WhatsApp, testing ads

TechCrunch on MSN · 1d

WhatsApp is adding ads to the Status screen

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the app’s take on Instagram’s Stories.

NBC News on MSN · 19h

Meta is finally bringing ads to WhatsApp

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Android Authority · 21h

Your WhatsApp Status view is about to get ads

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain encrypted and ad-free.

For 1st time ever, Meta starts rolling out ads in WhatsApp

Fortune on MSN · 11h

WhatsApp introduces ads, fulfilling a plan its cofounders hated so much they left over it

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

The New York Times · 1d

WhatsApp Introduces Ads in Its App

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

Ars Technica · 1d

Ads are “rolling out gradually” to WhatsApp

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said. For now, the ads will only appear on WhatsApp's Updates tab,

Benzinga on MSN38m

Meta Brings Ads to WhatsApp for the First Time, Targets Business Growth Through Updates Tab and Channels

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

3hon MSN

WhatsApp is officially getting ads – and I’m worried it’s a slippery slope from here

WhatsApp is finally getting adsThey'll appear in the Updates tab, integrated with Statuses and ChannelsRegular chats won't be ...

Marketing Dive3h

Sociable: WhatsApp launches ads in status updates, channel subscriptions

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

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