A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human ...

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

Starbucks (NASDAQ:SBUX) has reached out to private equity firms, tech companies, and potential investors as it considers ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

This story was originally published on MyNorthwest.com. Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and ...

Building on that platform, Starbucks unveiled the Siren Craft System in July 2024. The technology is aimed at streamlining beverage and food preparation, shortening wait times, and helping ...

Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and cut back on automated technology in an effort to attract ...