OpenAI Barbie Partnership

News

Barbie, Mattel and OpenAI

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mint · 10h

Barbie, UNO to get tech makeover? Mattel partners with Sam Altman's OpenAI to bring AI-powered products

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations across the company

Stocktwits on MSN · 2d

Barbie, Hot Wheels Maker Mattel Taps OpenAI For Next-Gen Toy Development

Barbie and Hot Wheels maker Mattel Inc. (MAT) announced a strategic partnership with OpenAI to integrate artificial intelligence into its product development processes. This collaboration aims to create AI-powered consumer experiences,

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

1don MSN

I'm just a Barbie Girl in a ChatGPT world

The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

2don MSN

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

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