Delhi Capitals (DC) amongst others have embraced influencer engagement, partnering with renowned creators like Shubham Gaur, ...

The IPL’s implicit endorsement of liquor and tobacco brands normalises harmful behaviours, undermining years of public health ...

The age of the influencer is well upon us ... of the 10 brands is directly affiliated with cricket or the IPL and the remaining partnerships are with general consumer brands.

Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

According to Anshu Yardi, Vice-President of Business Partnerships & Communication ... a performance marketing engine — with IPL-specific offers, influencer integrations, QR codes, and real ...

Mumbai Indians (MI) continued their red-hot form in the Indian Premier League (IPL) 2025 with a commanding 100-run victory ...

Proteas batter Dewald Brevis starred for the Chennai Super Kings, smashing his maiden Indian Premier League 50 at Eden Gardens against the Kolkata Knight Riders.

Assessing Sunrisers Hyderabad’s lacklustre bowling overall in the ongoing IPL season so far ... that the team has struggled with bowling partnerships and execution. On Friday, Jos Buttler ...