How Google Search uses AI - Search Engine Land
WEB11 hours ago · Google has been using some form of AI to identify, weigh and order URLs since around 2015, with its first AI system called RankBrain. Three years later, Ben Gomes, Google’s Senior Vice President ...
Amid political ad blitz, brands can hack the media landscape
WEB14 hours ago · Politics causing marketing fatigue. Election news also causes “media fatigue.”. According to Pew Research, “about six in ten U.S. adults (62%) already say they are worn out by so much ...
What YouTube learned by analyzing over 8,000 top ads - Search …
WEB13 hours ago · YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased ...
A guide to creating social media videos (for search and beyond)
WEB1 day ago · Tools like Canva and Wistia, along with new AI tools, can automatically find highlights in your content. This lets you quickly create multiple social media pieces by repurposing your existing ...
Search Engine Land - News, Search Engine Optimization (SEO), …
WEBBreaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.
The 5 core focus areas of website optimization - Search Engine Land
WEB2 days ago · This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor ...
Periodic Table of SEO Elements - Search Engine Land
WEBSearch Engine Land’s Periodic Table of SEO Elements (originally known as The Periodic Table Of SEO Ranking Factors when it debuted in 2011) is a globally recognized and widely used tool designed ...
Welcome to the Search Engine Land Awards
WEBThe Search Engine Land Awards celebrate individuals, agencies, and internal teams within the search marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns.. Winning a Search Engine Land Award is a unique, rewarding, and cost-effective way to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients ...
SEO news, analysis, trends, tactics and how-to guides from Search ...
WEBSEO. Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...
What Is SEO – Search Engine Optimization?
WEBChat with SearchBot. SEO stands for “search engine optimization.”. In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and ...